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X is now letting some creators upload videos in 4K resolution in an attempt to keep users from fleeing to YouTube or Vimeo. The feature will soon be open to all premium subscribers, as stated by X’s engineering account. Before this update, paid subscribers were limited to uploading 1080p videos up to 8GB in size and about three hours long. With the upcoming support for 4K resolution uploads, the platform may adjust the size limit for subscribers. Since Elon Musk took over the company, X has been pushing users to share more video content by gradually increasing the upload limit for subscribers. Earlier this year, the platform introduced a special feed for vertical videos, complete with a shortcut on the home page of its mobile apps, to take advantage of the uncertainty surrounding TikTok’s ban in the U.S.

Ivan, who covers global consumer tech developments at TechCrunch, is based in India. He has previously worked at publications like Huffington Post and The Next Web. If you want to get in touch with him, you can reach out at im[at]ivanmehta[dot]com.

Alright, so here’s the deal – X is stepping up its game by allowing select creators to upload videos in 4K resolution. This move is aimed at keeping users hooked on the platform instead of wandering off to other video-sharing sites like YouTube or Vimeo. Premium subscribers will soon have access to this feature, according to a post by X’s engineering account. Up until now, paid subscribers could only upload 1080p videos up to 8GB in size and around three hours long. But with the upcoming support for 4K resolution uploads, the platform might just shake things up for subscribers. Ever since Elon Musk acquired the company, X has been pushing users to share more video content by gradually upping the upload limit for subscribers. On top of that, they recently introduced a special feed for vertical videos with a handy shortcut on the home page of their mobile apps. Seems like X is trying to make the most out of the TikTok ban situation in the U.S.

Ivan, the guy who keeps tabs on all things consumer tech at TechCrunch, is holding it down in India. He’s got experience working with big shots like Huffington Post and The Next Web. Shoot him a message at im[at]ivanmehta[dot]com if you’ve got something to say.

So yeah, that’s the scoop – X is rolling out 4K video uploads for some creators to spice things up. Premium subscribers will get a piece of the action soon, thanks to X’s engineering wizards. In the past, folks who paid for the service could only upload 1080p videos up to 8GB and about three hours long. But with the 4K upload support on the horizon, X might throw a curveball at its subscribers. Since Elon Musk swooped in, X has been nudging users to share more video content by slowly cranking up the upload limit. They even tossed in a special feed for vertical videos earlier this year, complete with a neat shortcut on the mobile app’s home page. Looks like X is trying to ride the wave of uncertainty surrounding the TikTok ban in the U.S.

Ivan, the tech whiz over at TechCrunch, is stationed in India, keeping an eye on all things consumer tech. He’s no stranger to big names like Huffington Post and The Next Web. Drop him a line at im[at]ivanmehta[dot]com if you want to chat.