Amazon has made a significant hire in the gaming industry by bringing on J Allard, the co-founder of Xbox, to join their Devices and Services team. This team is responsible for managing Echo devices and the Alexa voice assistant, among other things. Allard’s new role at Amazon will be as vice president of product.
J Allard is a well-known figure in the gaming world, with a career spanning over 20 years at Microsoft. During his time at Microsoft, he played a key role in the development and launch of the original Xbox, Xbox 360, Xbox Live, and Xbox Live Arcade. His expertise and experience in the gaming industry make him a valuable addition to Amazon’s team.
After leaving Microsoft, Allard took a break from the gaming industry before resurfacing in 2020 as the global managing director of Intellivision Entertainment. He joined the company as they were working on their new Amico console but left shortly after. Since then, he has worked for various companies, including GoFundMe and Project 529, a bicycle registry.
Allard’s return to the gaming industry with Amazon signifies the company’s commitment to expanding its presence in the gaming market. With his background and knowledge, Allard is poised to make a significant impact on Amazon’s gaming ventures. His expertise in product development and innovation will be instrumental in driving Amazon’s gaming initiatives forward.
As Amazon continues to grow its Devices and Services team, Allard’s appointment highlights the company’s focus on innovation and technology. With his proven track record in the gaming industry, Allard brings a wealth of experience and insight to Amazon. His role as vice president of product will involve developing new gaming products and services that will further solidify Amazon’s position in the gaming market.
Overall, J Allard’s appointment at Amazon is a strategic move that underscores the company’s commitment to gaming and technology. With his leadership and expertise, Amazon is well-positioned to make significant strides in the gaming industry and deliver innovative products and services to consumers. Allard’s role at Amazon is sure to bring about exciting developments in the world of gaming.
