Apple Continues to Dominate OLED Tablet Market with 72% Market Share in Q2 2024
In the fast-paced world of technology, Apple has once again proven its dominance in the tablet market with the launch of the highly anticipated 11-inch and 13-inch M4 iPad Pro models. These sleek devices not only revitalized Apple’s tablet sales but also solidified the company’s leading position in the OLED tablet market.
According to the latest report from Display Supply Chain Consultants, Apple controlled a staggering 72 percent of the OLED tablet market in the second quarter of 2024. The Cupertino giant’s competitors, including Huawei and Samsung, were barely able to secure a foothold in the market, with market shares of 13 percent and 9 percent, respectively.
The success of Apple’s OLED tablets can be attributed to the innovative features and cutting-edge technology incorporated into the 11-inch and 13-inch M4 iPad Pro models. These devices boast the tablet industry’s first tandem OLED stack panels, along with being the thinnest tablets produced to date. As a result, Apple’s OLED tablet shipments soared to a record-high 4.11 million units in Q2 2024, marking a remarkable 356 percent annual increase.
Apple Leads the Market with 13-inch M4 iPad Pro
The 13-inch M4 iPad Pro emerged as the top-selling OLED tablet in the market, with the highest shipments on a per-panel basis for the second consecutive quarter. This premium device captivated consumers with its stunning display quality, powerful performance, and sleek design, solidifying Apple’s position as the leader in the OLED tablet segment.
On a panel procurement basis, the 13-inch M4 iPad Pro maintained its lead over the competition, closely followed by the smaller 11-inch M4 iPad Pro. Huawei’s HUAWEI MatePad Pro 13.2-inch secured the third spot with a market share of 5 percent, highlighting the intense competition in the OLED tablet market.
Apple’s Impressive Growth and Future Outlook
Apple’s success in the OLED tablet market was further underscored by the company’s remarkable 24 percent year-over-year increase in revenue across its entire iPad range during Q3 2024. This growth outpaced all other categories within the company, illustrating the strong demand for Apple’s premium tablets among consumers.
Looking ahead, Display Supply Chain Consultants projects a minor hiccup in OLED tablet shipments for Q3 2024, with a 5 percent drop compared to the previous quarter. However, the year-over-year increase is expected to reach 169 percent, totaling 3.9 million units. Despite this temporary setback, Apple’s M4 iPad Pro models are anticipated to sustain the market momentum, paving the way for future expansion of OLED technology across the company’s tablet lineup.
As Apple continues to innovate and push the boundaries of tablet technology, industry analysts predict a bright future for the company in the OLED tablet market. With the transition of the iPad Air family to OLED displays expected in 2026, Apple is poised to further solidify its position as the leader in premium tablet offerings.
In conclusion, Apple’s dominance in the OLED tablet market is a testament to the company’s relentless pursuit of excellence and innovation. By introducing groundbreaking products like the 11-inch and 13-inch M4 iPad Pro models, Apple has not only revitalized its tablet sales but also set a new standard for quality and performance in the industry. As the demand for OLED tablets continues to grow, Apple’s strategic focus on premium offerings and cutting-edge technology positions the company for continued success in the competitive tablet market.