Calo Secures $25M Funding to Expand Global Ready-to-Eat Meal Service
Middle Eastern startup Calo has recently secured a substantial $25 million in funding to fuel its expansion of a personalized ready-to-eat meal service, offering a unique twist in the increasingly competitive meal delivery market. This injection of capital comes as the company aims to cater to a broader range of customers while expanding its footprint beyond the Middle East into global markets.
Customized Meal Subscriptions for Specialized Segments
Calo differentiates itself by providing customized meal subscriptions tailored to specialized segments, such as weight loss, high protein intake, or balanced meals, catering to customers who prioritize the quality and content of their food. By offering a range of just-heat-to-eat dishes that meet the specific dietary needs of its customers, Calo has carved out a niche in the meal delivery industry.
Strategic Expansion Plans and Ambitious Goals
The startup’s strategic roadmap includes further enhancing its meal customization options to accommodate customers seeking specific dietary requirements, such as muscle gain or managing conditions like diabetes, IBS, or PCOS. In a bold move to solidify its global presence, Calo is in the process of acquiring an undisclosed food startup in the U.K. to pave the way for international expansion beyond its current operating regions.
Expert Insight and Founder’s Vision
Khaled Talhouni, managing partner at Nuwa Capital, highlighted the power of Calo’s concept, emphasizing the appeal of nutritious, healthy, and personalized ready-to-eat meals for consumers looking to achieve specific health or fitness goals. Founder Ahmed Al Rawi’s journey from launching a sports venue booking startup to advising businesses in New York before founding Calo underscores his entrepreneurial spirit and keen insight into the evolving needs of the food delivery market.
As Calo sets its sights on deeper personalization, innovative business models, and profitable growth, the company’s commitment to delivering convenient, healthy, and tailored meal options remains at the core of its mission to revolutionize the meal delivery experience for customers worldwide.
