Beats Electronics, a brand owned by Apple, has finally entered the Indian market with three new products: the Beats Solo 4, Beats Solo Buds, and Beats Pill. The Beats Solo 4 is priced at ₹22,900 and is an over-the-ear wireless headphone that focuses on sound quality rather than features like active-noise-cancellation (ANC). When questioned, the preferences of music enthusiasts and technology enthusiasts differed, with the former prioritizing sound quality and the latter advocating for ANC.
The Beats Solo 4 headphones are designed for comfort with UltraPlush cushions, a lightweight build, and customisable sliders. They offer high-fidelity sound with 40mm transducers and support native features like Find My Device and one-tap pairing. Despite lacking ANC, they provide good passive isolation and a warm sound signature suitable for various activities. At ₹22,900, they are on the pricier side but offer a compelling audio experience.
On the other hand, the Beats Solo Buds are true wireless earbuds priced at ₹6,900. These earbuds focus on sound quality with dual-layer transducers but lack ANC. They provide a comfortable fit, up to 18 hours of battery life, and a compact design. While they may not wow audiophiles, they offer a balanced soundstage that works well for most genres.
Lastly, the Beats Pill is a wireless Bluetooth speaker priced at ₹16,900. It offers a vibrant audio experience with a focus on bass, crisp mid-range, and detailed treble. With a 12-hour battery life and IP67 rating, the Beats Pill is portable and durable. While it may seem expensive, the sound quality and build make it a worthwhile investment for home entertainment.
In conclusion, Beats Electronics’ entry into the Indian market brings a range of audio products catering to different preferences. Whether you prioritize sound quality, comfort, or portability, there is a Beats product for you. While the prices may be steep, the audio experience and features justify the cost, making them a competitive choice in the market. So, if you’re in the market for new audio gear, consider giving Beats a try for a premium listening experience.